Scarborough Research
San Diego Consumer Survey

Your household has been selected to participate in the Scarborough Research San Diego
Consumer Survey. It is very important that you complete this survey because your responses will
represent thousands in your area who were not chosen to participate. Retailers and media in the
San Diego area want to know how to serve you better; this is your chance to let them know how.

Now that you received the Scarborough Research San Diego Consumer Survey in the mail, you
may have some additional questions. Please click on the button below for answers to a list
of Frequently Asked Questions. If you have any questions that are not on this list, please
feel free to call us directly at 1-800-753-6043 or email Laura Kinkaid at lkinkaid@Scarborough.com.

Thanks again for your participation in this important study!